For this collection, the first thing our artistic director had to coordinate was the importance, not only of developing its concept but also that the pillar on which POLITE “I AM AN INDIVIDUAL” is based was represented. It is then that she decided to take as her starting point The artist Frida Kahlo, an icon of the 20th century. 

For this collection, elements that defined the beauty, vulnerability and transformation of a body that coexisted with the tragedy and that determined all the elements of both her work and her wardrobe were retaken. 

The first step was to define which pieces of the Artist could fit into the POLITE universe. For this, the book Frida By Ishiuchi, where photographs of all the personal objects that belonged to her are collected; they help understand her personality and define how to build a story around the character.